Every city I've been to in Nigeria (where drinking is publicly allowed) has beer as the major form of booze and occasionally palm wine. After a while you really get bored with those tastes and those feelings:
sit in a bar with a football match on screen, men drinking beer or palm wine around a table with the occasional female mixed in and the smell of cigarette smoke pervasive.
So I decided to make drinks I actually enjoy, using ingredients I can actually get or make without breaking the metaphorical bank; somewhere along the line I found people that loved the drinks as well. I found people that didn't think reading a novel in a bar was weird, or listening to really good original music, or discussing arts, sex, politics, philosophy & love. That's Purple Dragon, a celebration of the alternative.
Scope:
Logo Design, Graphic Design, Experience Branding, Product Packaging, Experimental Business
Timeline:
Ongoing since 2016
Collaboration:
Photography by Seyi Owolabi
